SAM is a high-brand, Gen-Z–focused skincare app where design meets personality. The goal was to create an iOS experience that feels bold and expressive while still driving clean, confident purchasing.
My Role
Branding • Art Direction • iOS UI Design • Interface Microcopy
Problem
Most skincare apps either look premium but sterile, or fun but messy. SAM needed a distinct voice and a smooth checkout, without sacrificing clarity or conversion.
Goals
Create a strong brand-forward UI system that feels Gen-Z and memorable
Dark-mode, high-contrast layout with neon accents for a “night-lux” vibe
Multiple signup options (Google/Apple/etc.) presented with clean hierarchy
Microcopy that reinforces SAM’s tone without confusing the user
2) Cart / Place-order screen
Product list with quick quantity controls (±) for fast edits
Clear add-ons and actions: gift option, promo code, etc.
A playful, brand-signature prompt (“Dazzle Me”) used as a micro-interaction to nudge users toward higher-intent cart behavior (while still feeling on-brand)
Checkout CTA anchored visually for decisive completion
Visual & Interaction System
Bold black base + electric pink/purple accents (high energy, high contrast)
Street/graffiti-inspired personality cues paired with minimal structure