iOS UI design for skincare app

SAM is a high-brand, Gen-Z–focused skincare app where design meets personality. The goal was to create an iOS experience that feels bold and expressive while still driving clean, confident purchasing.

My Role Branding • Art Direction • iOS UI Design • Interface Microcopy

Most skincare apps either look premium but sterile, or fun but messy. SAM needed a distinct voice and a smooth checkout, without sacrificing clarity or conversion.

Create a strong brand-forward UI system that feels Gen-Z and memorable

Design key commerce moments: Signup → Cart → Checkout

Use microcopy + micro-interactions to encourage smarter cart behavior

Keep flows intuitive: minimal friction, clear hierarchy, confident CTAs

Dark-mode, high-contrast layout with neon accents for a “night-lux” vibe

Multiple signup options (Google/Apple/etc.) presented with clean hierarchy

Microcopy that reinforces SAM’s tone without confusing the user

Product list with quick quantity controls (±) for fast edits

Clear add-ons and actions: gift option, promo code, etc.

A playful, brand-signature prompt (“Dazzle Me”) used as a micro-interaction to nudge users toward higher-intent cart behavior (while still feeling on-brand)

Checkout CTA anchored visually for decisive completion

Bold black base + electric pink/purple accents (high energy, high contrast)

Street/graffiti-inspired personality cues paired with minimal structure

Strong typographic hierarchy: expressive headers, clean functional labels

UI patterns built for consistency: buttons, quantity controls, list rows, CTAs

High-fidelity iOS screens (Signup + Cart/Checkout)

Brand-direction cues (tone, color, type, visual attitude)

Microcopy/micro-interaction concepts supporting commerce flow

A cohesive, personality-driven UI that balances emotion + clarity - making SAM feel unmistakable while keeping the purchase path straightforward.