Company: Pioneer company in natural cosmetics in Mexico products, formulated with active ingredients of natural origin Type of project: Website redesign Tools used: Wordpress (development), Figma (wireframing, lead magnet design)

Kinich Fito Dermocosmética's website design and development project aimed to create a digital platform that reflected the natural and sustainable essence of the brand. The proposal included an intuitive and modern design, along with robust e-commerce functionality, allowing users to explore and purchase natural dermocosmetic products easily and securely.

Reflect Brand Identity: Create a visual design that communicates the purity, naturalness and sustainability of Kinich's products.

Improve User Experience: Develop an intuitive navigation structure and responsive design to ensure an optimal experience on all devices.

Implement E-commerce Functionality: Integrate an e-commerce platform that allows users to make purchases securely and efficiently.

SEO Optimization: Ensure the website is optimized for search engines, improving the brand's online visibility.

Study of the brand, its target audience and competitor analysis.

Identification of trends and best practices in the natural cosmetics market.

Creation of wireframes and sketches to define the structure of the site.

Selection of a natural color palette and elegant typography.

Incorporation of high quality images and graphic elements that reinforce the brand identity. 4. Development:

Construction of a responsive website optimized for mobile devices.

Integration of a secure and easy to use e-commerce platform.

SEO optimization to improve the site's visibility in search engines. 5. Testing and Launching:

Extensive testing to ensure site functionality and performance.

Final adjustments based on user feedback and testing.

Official launch of the website and continuous monitoring to ensure its proper functioning.

Improved Online Visibility: Increased web traffic through SEO optimization and attractive design. Increased Sales: Facilitate the purchase of products through an efficient e-commerce platform. User Satisfaction: Offer a smooth and pleasant user experience that fosters brand loyalty.