Currently working with a few B2C products, and one thing’s c...

Currently working with a few B2C products, and one thing’s clear, if you’re selling to consumers, you need to be on mobile. Desktop-first teams always say “we’ll fix mobile later.” But later never comes. Your users aren’t sitting at a desk, they’re scrolling on their phones. When we design mobile-first, we’re not shrinking layouts we’re designing for how people actually use your product, standing in line, half-asleep, one hand free. If you’re building for consumers and your product isn’t mobile-first, you’re already losing half your users before they even start.