Echelon is building the first universal lending market for Move, designed to simplify complex DeFi borrowing and lending into a seamless experience. Our role was to translate that vision into a brand and product experience that feels trustworthy, scalable, and user-friendly, from identity and design system to UI, interactions, and user testing.

Branding

UX Design

UI & Interactions

Social media

For Echelon, the goal was to design a brand that felt cutting-edge, credible, and unmistakably Web3. The platform is building a universal lending market, and the identity needed to reflect both trust in finance and innovation in blockchain.

The Echelon website was designed to build trust and explain value fast. It introduces the universal lending market with a clear promise: scalable, secure yields made accessible.

Echelon’s platform turns complex DeFi lending into a clear, manageable experience. Users can supply, borrow, withdraw, and repay with real-time feedback on APR, fees, and health factors — keeping positions safe and transparent. Clean dashboards, dynamic charts, and mobile-ready flows make advanced strategies feel approachable without losing power.

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