Arch, a Web3 startup transforming how people borrow using crypto, approached us to reimagine their product experience from the ground up. From early-stage concept to a full-fledged platform, we helped define the UX, visual language, and design systems that led to product-market fit and a successful $5M raise.

Build confidence with clear data on collateral, borrowing limits, interest rates, and risks. Transparency is key in DeFi. Show, don’t hide.

Prioritize clean, digestible visualizations of financial data. Crypto users often multitask across platforms, make insights obvious at a glance.

Cater to both DeFi natives and new users by using simple language, progressive disclosure for complex features, and contextual tooltips.