Designing a crypto lending app that raised $5m
Rahul Luthra
Defining Arch’s product success to 5m funding
Arch, a Web3 startup transforming how people borrow using crypto, approached us to reimagine their product experience from the ground up. From early-stage concept to a full-fledged platform, we helped define the UX, visual language, and design systems that led to product-market fit and a successful $5M raise.
Design Principles
Trust Through Transparency
Build confidence with clear data on collateral, borrowing limits, interest rates, and risks. Transparency is key in DeFi. Show, don’t hide.
Data-First Design
Prioritize clean, digestible visualizations of financial data. Crypto users often multitask across platforms, make insights obvious at a glance.
Accessible yet Advanced
Cater to both DeFi natives and new users by using simple language, progressive disclosure for complex features, and contextual tooltips.
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Posted Jun 1, 2025
For Arch, a Web3 crypto lending platform, I redefined the entire user experience. From product strategy to UI polish.
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