Sweat is a leading women’s fitness app that offers a digital solution for women around the world. Available in over 145 countries and 8 languages, Sweat offers the support of a global community led by some of the world’s top trainers, backed by years of science, experience and results.

Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.

Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.

Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.

By synthesizing member pain points, my goal was to design and deliver initiatives to drive product engagement and to deliver increased retention among current paying members.

Currently, average workout completes is the strongest indicator of renewal among paying members. Therefore, my goal was to design features that motivates the member to complete their next workout with Sweat.