The FinTech’s team had been growing massively YoY, but their systems weren’t built from the ground up to scale with them. While the questions, tasks, and projects kept piling up, the services team weren’t equipped with the right tools and processes to get everything done in time. Their numbers had grown from 4 to 35 in just two years, but the product had grown so much in that time that everyone had a different way of doing the same things - meaning every client got a different experience.