Wilde Aesthetics Squarespace Website Design

Wilde Aesthetics is a passionate curator with a lifetime of collecting unique jewelry, art, and antiques. They needed a digital home that could not only function as a store but also as a salon—a place to share the rich stories behind each piece, celebrate artists, and share their deep knowledge with a wider audience.

The primary challenge was to create a single, cohesive platform that could serve multiple purposes without feeling cluttered or disjointed. Wilde Aesthetics needed to:

Sell curated items through a simple and secure e-commerce system.

Tell the unique history and narrative behind their collection.

Share their expertise through a blog focused on antiques and jewelry.

Showcase featured artists to provide context and build community.

Educate visitors by helping them learn how to evaluate their own pieces.

The goal was to build a sophisticated website that felt personal and content-rich, positioning them as trusted experts in their field.

I designed and developed a custom Squarespace website that seamlessly blends content and commerce, reflecting the client's elegant and eclectic aesthetic. The platform is robust enough to handle their diverse needs while being intuitive enough for them to manage independently.

Key features I implemented include:

An Elegant E-commerce Store: An image-forward shop with detailed product pages that allow space for not just specifications, but the unique story and provenance of each item. 💎

"The Curator's Journal": A beautifully integrated blog for sharing articles on antiques, jewelry history, and collecting tips, helping to attract enthusiasts and boost SEO.

Dedicated Artist Spotlights (coming soon): A specific section or category to feature artists, allowing visitors to dive deeper into the creators behind the works in the collection.

An "Art & Evaluation" Hub: A resource section with articles and guides on how to assess art and jewelry, establishing Wilde Aesthetics as a knowledgeable authority.

Wilde Aesthetics now has a professional, beautiful, and highly functional digital presence that perfectly captures the soul of their collection. The site successfully invites visitors into their world, allowing them to browse, shop, and learn in one place. Most importantly, the easy-to-use Squarespace backend empowers them to update their shop, publish articles, and share their passion effortlessly, giving them full control over their digital narrative. ✨