Squarespace Website Design for The Beyond Play

The Beyond Play is a community-focused indoor playcenter in Simcoe, Canada, founded on a pioneering mission: to create a fun, safe, and truly inclusive space for both neurodivergent and neurotypical children. They needed a digital front door that not only reflected this warm, welcoming spirit but also served as a powerful tool for business operations and community outreach.

The primary goal was to translate the center's physical atmosphere of safety and fun into an online experience. The website had to clearly communicate their unique value proposition of inclusivity while being incredibly easy for busy parents to navigate. Key objectives included streamlining the booking process, showcasing their diverse offerings—from sensory rooms to STEM stations—and creating a platform to share their expert insights.

I designed and built a custom Squarespace website that is the digital embodiment of The Beyond Play's brand. By using their existing brand assets, including playful fonts and a cheerful color palette, we created a site that feels instantly welcoming and trustworthy. The user experience was designed to be simple and intuitive, ensuring parents could find information and make bookings effortlessly.

Key features I implemented include:

Integrated Online Booking: A seamless, user-friendly system allows parents to easily book play sessions and special programs, reducing administrative tasks for the staff.

Dynamic Offerings Showcase: We created vibrant, engaging pages to highlight their unique facilities, including the sensory rooms, parents' café, and various play programs.

The "Expert Insights" Blog: A dedicated blog space empowers the team to share their valuable knowledge on child development and play, establishing them as trusted authorities in their field.

Mission-Driven Design: Every design choice, from font selection to imagery, was made to reinforce their core message of creating a joyful and inclusive community for all families. 🧩

The results since launch have been outstanding. The website has successfully captured the hearts of the community, attracting thousands of visitors and making information accessible to everyone.

Most impressively, the site's strong SEO foundation has propelled The Beyond Play to the first page of Google for relevant local searches. The website now serves as a critical asset that not only drives bookings and engagement but also proudly communicates their important mission to the world.