Squarespace Website Redesign for Weddings by the Gulf

Weddings by the Gulf is a premier wedding planning service that creates luxurious, bespoke beach weddings on the beautiful Florida Gulf Coast. While their service was top-tier, their existing website didn't reflect the high-end quality of their work and was underperforming in local searches, a critical channel in their crowded niche.

The primary challenge was to overhaul their digital presence to attract more qualified, local clients. The old website felt dated and failed to rank for specific, high-value location searches (like "Navarre beach wedding"). To effectively compete, they needed a website that not only looked luxurious but was strategically built to dominate local search engine results and clearly communicate their offerings.

I executed a complete, strategic website redesign focused on two key pillars: hyper-local SEO and a modernized, elegant user experience. We rebuilt the site to not only capture the romance of a beach wedding but to function as a powerful client-acquisition tool.

Key strategic implementations included:

Hyper-Local SEO Landing Pages: 📍 I developed a series of new, dedicated pages for each key service area, including Navarre Beach, Pensacola Beach, Panama City, and Cape San Blas. Each page is rich with targeted local keywords and information, designed specifically to capture couples searching for planners in those exact locations.

Crystal-Clear Package Pages: We created beautifully designed pages that detail each of their beach wedding packages. This simplifies the decision-making process for couples and clearly presents the value of each offering.

The "Planning Journey" Timeline: A new timeline page walks prospective clients through the entire planning process, building trust and managing expectations from the very first click.

Complete Visual Modernization: 💍 The entire site was given a sophisticated, clean, and mobile-first design. By leveraging high-resolution galleries and an elegant aesthetic, the new site now perfectly aligns with their luxury brand and stands out against competitors.

The redesigned website for Weddings by the Gulf now accurately reflects the premium quality of their wedding planning services. The new, targeted location pages have significantly boosted their visibility in local search results, connecting them directly with their ideal clients. The site now provides a clear, compelling, and luxurious user journey, giving them a powerful competitive edge in the Florida beach wedding market.