Nomad TZ - Optimizing TripAdvisor, CRM, Wetu Listings

Alan Peter, MBA

Content Strategist
Brand Strategist
Marketing Strategist
Adobe Photoshop
Microsoft Office 365
Microsoft Teams
Tripadvisor
Nomad Tanzania

Project Overview:

I managed the comprehensive updates of third-party listings across platforms to ensure accurate and consistent representation of Nomad Tanzania’s camps. This included updating essential content such as documents, news, photos, and reviews for properties like Expeditionary Walking Camp (EWC), Entamanu Ngorongoro, Kigelia Ruaha, and Greystoke Mahale.
Additionally, I oversaw the curation and organization of image banks and managed TripAdvisor reviews, ensuring timely responses and high-quality visual representation that aligned with brand standards.

Key Contributions:

Third-Party Listings Management: Regularly updated listings on platforms like The Africa Hub, ensuring all documents, news, and visuals remained accurate, engaging, and on-brand.
Image Bank Curation: Curated and organized high-resolution images for Entamanu Ngorongoro, Kigelia Ruaha, and Greystoke Mahale, enhancing digital storytelling and ensuring assets were optimized for marketing purposes.
A collection of images I recently curated for Greystoke Mahale for trade partners/public.
A collection of images I recently curated for Greystoke Mahale for trade partners/public.
TripAdvisor Management: Monitored and responded to guest reviews, maintaining positive engagement and upholding Nomad Tanzania’s reputation for exceptional guest experiences.
A preview of a well-managed TripAdvisor listing - Entamanu Ngorongoro Camp.
A preview of a well-managed TripAdvisor listing - Entamanu Ngorongoro Camp.

Outcome:

These updates ensured that Nomad Tanzania’s camps were consistently and professionally represented across third-party platforms, improving brand visibility, enhancing customer trust, and driving engagement. The curated image banks streamlined access to quality visuals for marketing efforts, while effective TripAdvisor management strengthened guest relationships and online credibility.
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