As a Project Manager and Creative Director, I spearheaded Planet Lodges' rebranding, crafting a refreshed identity that harmonizes luxury with environmental consciousness. The project embraced the brand’s origins, rooted in the founders’ vision inspired by the color Sage, while introducing modern design elements that align with contemporary trends.

This rebranding aimed to create a cohesive, visually compelling identity that reflects the brand’s dedication to sustainability, sophistication, and memorable guest experiences.

Designed a comprehensive brand system that combines luxury and environmental awareness, reflecting the brand’s mission and history.

Established a refreshed identity incorporating elegance, harmony, and eco-conscious values to connect with target audiences effectively.

Delivered a versatile logo system, including Primary, Secondary, Centered, and Logomarks/Icons, ensuring adaptability across platforms and mediums.

Provided organized logo files in .ai format and PNG variations, categorically arranged for easy access and application.

Selected a mix of Serif, Sans Serif, and Calligraphic fonts to establish a dynamic yet elegant typographic hierarchy:

Ensured all design works adhered to these typefaces for a unified brand presentation.

Designed a detailed Brand Board showcasing the brand’s applications, including the primary and secondary logos, inspirations, fonts, imagery, and color palette.

Created a visual guide to assist users in consistently implementing the brand identity across touchpoints.

Developed a well-curated color palette reflecting the brand’s roots and eco-conscious focus:

Provided detailed HEX and CMYK codes for seamless application.

Introduced two distinctive brand patterns to enhance brand recognition, bring depth to the identity, and create memorable experiences.

Designed patterns to integrate effortlessly across digital and print media, enriching the overall brand experience.

Delivered all brand assets in a master folder, categorized into:

The rebranding of Planet Lodges established a cohesive, modern identity that embodies the harmony of luxury and environmental friendliness. The refined design system ensures consistency across all platforms, enabling seamless adoption by internal and external teams. This new identity highlights the brand’s mission of offering memorable, sustainable experiences, positioning Planet Lodges as a leading name in the eco-conscious luxury hospitality market.