Nomad TZ- Strategic Marketing Material Development & Updates

Collaborated with Fathom, UK, an international design agency, to develop and update high-quality marketing materials for client-facing and trade purposes. The goal was to ensure brand consistency across platforms, enhance brand perception, and foster customer loyalty through engaging and refined content.

I led the revamp of guest menus, introducing creative and culturally engaging updates. For breakfast, I reimagined the menu by incorporating uniquely named dishes such as Nomad Boerewors Bliss, Nomad Mushroom Delight Toast, and Nomad Spice Infusion French Toast, offering a memorable and appealing dining experience. The choice dinner menus were enriched with traditional and Swahili-themed introductions, well-crafted dish descriptions, and a thoughtfully revamped Children’s menu, ensuring inclusivity for all guests.

Additionally, I oversaw the update of core marketing materials to enhance functionality and guest engagement. This included improving essential documents such as the Expeditionary Walking Camp Factsheet, the visually engaging Nomad Map, and user-friendly CPAP Machine Instructions. These updates strengthened communication with clients while ensuring consistency across Nomad Tanzania’s platforms.

The project successfully aligned Nomad Tanzania’s brand values with customer expectations by improving the quality, functionality, and visual appeal of key marketing materials. The refreshed collateral strengthened client engagement, ensured brand consistency across platforms, and enhanced the overall guest experience.

Want to see these projects in action? 👉 Click here to view the samples and experience the transformation firsthand!