ADINA Lodges - Branding Project Management

Brand Strategist

Communications Specialist

Creative Director

Adobe Photoshop

Google Calendar

Google Docs

Overview

As a Creative Project Manager and Creative Director, I led the creation of the ADINA Lodges brand from inception. This project was designed to establish a refined, elegant, and forward-thinking identity to position ADINA Lodges as a leader in the luxury hospitality market. Drawing inspiration from its biblical meaning—delicate, refined, and gentle—the branding incorporated elements of sophistication and class to resonate with high-end clientele and set the tone for future expansions in the hospitality portfolio.

Official Logo on Being background.

Offical Logo on Black background.

Key Contributions and Deliverables

1. Brand Concept Development

Defined a distinct brand persona emphasizing refinement, elegance, and modern luxury.

Crafted a brand narrative rooted in timeless sophistication while aligning with contemporary design trends to appeal to a discerning clientele.

2. Logo Design and Variations

Created a versatile logo system, including primary brandmarks and icons, adaptable across print, digital, and merchandise applications.

Delivered organized files, including the source file (.ai) and PNG formats, categorized into folders for Primary Versions and Icons, ensuring accessibility and ease of use.

3. Typography System

Curated a premium typeface suite to ensure visual consistency:

Monik (Primary Font) in Light, Regular, and Bold weights.

Montserrat (Secondary Font) in Regular, Medium, and SemiBold weights.

Ensured all design assets adhered to these typography guidelines, enhancing brand cohesion.

4. Mood Board Development

Designed a detailed mood board showcasing the brand’s visual language, including logo applications, typography, imagery, and the color palette.

Provided stakeholders with a clear vision of how the brand should be implemented across touchpoints.

5. Color Palette Creation

Developed a sophisticated color palette that embodies luxury and elegance:

Primary Colors: White, Fawn, and Coffee.

Secondary Colors: Isabellin, Davy’s Grey, and Outer Space.

Delivered detailed color codes (HEX and CMYK) for seamless application across media.

6. Comprehensive Resource Organization

Structured the delivery of all branding assets into folders:

Logo Folder: Including source files and variations.

Official Fonts Folder: With premium font files and usage guidance.

Mood Board Folder: Providing a comprehensive visual guide to the brand identity.

Outcome

The launch of ADINA Lodges established a fresh, luxury hospitality brand built on a foundation of elegance and refinement. The thoughtfully designed brand system ensures visual consistency, usability, and scalability as the company grows its portfolio. The organized branding resources enable seamless adoption by design teams and stakeholders, ensuring ADINA Lodges' identity remains consistent and impactful across all platforms.