CCInternational Recruitment is a strategic talent and business connector who provides  head hunting, talent search, talent acquisition and M&A services.  The company started in 2003 and I was engaged to perform a logo refresh for the company.

The brief was to modernise the existing logo so that it was fit for purpose across a variety of applications while maintaining the existing wording. The feedback on the existing logo was that it was too long and inconvenient to use on documentation in the footer or as a letterhead.

For the redesign I explored 3 different concepts.

a simply modernised version of the original logo

a minimal take on the original logo

a new take utilising the 2 "C"s illustrating a link symbolising networking and connection

After some revisions and colour tweaks, the client was very satisfied with the minimal take of the original logo.

As requested, I supplied 2 variations on the logo so that it could be easily used across multiple applications.