Website Design: Australian Lighting Company

I was involved a comprehensive rebrand for an Australian Lighting company, encompassing an enhanced brand identity across marketing collateral, digital assets, and packaging. As a pivotal component of this rebrand, I undertook the redesign of their website.

The website overhaul addressed several crucial aspects, notably refining sensitive buttons, optimising slow-loading features, and discarding an outdated and unintuitive design. The initial inefficiencies were replaced with a sleek, modern design that not only improved aesthetics but also prioritised functionality.

One key enhancement focused on product pages, where I transformed the limited existing information into a succinct and visually appealing format. Consumers now encounter a user-friendly interface that precisely highlights essential product details, ensuring a seamless browsing experience. Simultaneously, we expanded the specifications table to include additional columns, catering to users seeking more in-depth information.

To further empower our audience, we introduced a downloadable link to the full data sheet on each product page. This strategic addition ensures that users have immediate access to comprehensive product specifications, promoting informed decision-making.

In summary, the website redesign seamlessly aligns with the newly established brand identity, delivering a modern, intuitive, and informative online experience for both casual browsers and those seeking detailed product insights.