Paytm Epurchase Dashboard Report - Ecommerce Analytics

The Paytm Ecommerce Multi-page Dashboard offers a wealth of insights into various aspects of sales performance and customer behavior. Through the Overview page, stakeholders can discern the distribution of revenue and quantity sold across different product segments, identify top and bottom-performing products by revenue, and analyze the influence of factors such as payment method, gender, and shipping city on sales metrics. The Sales Analysis page provides deeper insights into overall sales performance, cost structures, and the effectiveness of coupon savings, while also offering a granular view of item price and quantity dynamics within each product category. Geographic analysis on Page 3 sheds light on regional sales trends, highlighting the top cities by total sales, profit, quantity sold, and average item price. Product Performance insights on Page 4 unveil the contribution of various brands, families, sub-categories, and gender segments to overall sales revenue. Financial Metrics on Page 5 offer crucial indicators such as gross margin, net profit margin, ROI, and total revenue, allowing stakeholders to gauge profitability and financial health. Finally, the Sales Details page delves into transaction-level data, revealing trends in sales and quantity sold across different category groups, product colors, and customer segments. Overall, these insights equip stakeholders with actionable information to optimize strategies, enhance customer experiences, and drive growth within the Paytm e-commerce platform.