Telly gives people a free 55" 4K TV. In exchange, a second screen below the picture shows widgets like news, weather, and sports, along with ads that pay for the hardware. The mobile app is how people set it up and manage it.

I designed the app's core flows end to end: onboarding, TV activation, widget setup, referrals, and account management. Most of the work was making a new kind of product feel simple to set up, so people understood the deal and got their TV running without help. I also collaborated on the design system and updated the App Store and Google Play screens.

Full case study: Elisa Ulloa - Telly