Twilio Automation to connect the right representatives
Sparsh Gupta
Tools Used: Twilio Studio, Zapier, Airtable
🛠️ Overview:
The client, an automation-savvy agency owner, needed help designing a Twilio Studio workflow that could dynamically route incoming calls based on data retrieved via Zapier from Airtable. While they were already proficient in Zapier, the challenge was integrating it smoothly with Twilio Studio's call flow logic.
⚙️ What I Delivered:
Designed and implemented a Twilio Studio workflow that dynamically routes incoming calls
Integrated Zapier to fetch the correct team member’s number via an Airtable lookup
Enabled real-time call redirection to the appropriate representative
Simplified the client’s internal support workflow with a hands-free solution
Delivered a robust, scalable setup tailored to the agency’s unique needs
💬 Client Testimonial:
"Sparsh is a Twilio expert! He helped me build a workflow that seamlessly integrates with Zapier. Using Twilio, Zapier, and Airtable, I am able to take an incoming phone call through a Twilio number and route it to the right person on my team using an Airtable lookup in between. It's a very nice workflow! Allows me to always route incoming calls to our company to the correct representative!"
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Posted Apr 7, 2025
The client, an agency owner, needed help designing a Twilio Studio workflow that could dynamically route incoming calls based on data retrieved from Airtable.
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