Medprime Brand Design | All Brand Assets & Strategy
Ankit Sheokand
Medprime is a pioneering brand revolutionizing laboratory solutions with cutting-edge technology. Currently offering two innovative products, it stands as the first in the market to enable remote microscope operation and deliver true magnification up to 100x. Powered by the vision and expertise of four IIT founders, Medprime is redefining precision and convenience in the field of microscopy.
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Step-by-Step Guide: Building Medprime’s Brand Identity
1. Discovery & Strategy
• Objective: Develop a comprehensive brand identity for Medprime that reflects its pioneering innovations and leadership in laboratory solutions.
• Tools Used:
• Google Docs: For documenting the brand’s vision, mission, and goals.
• Figma: For initial brand exploration and moodboarding.
• Key Steps:
• Conducted in-depth discussions with the four IIT founders to understand their vision and product uniqueness.
• Identified key brand attributes such as innovation, precision, and reliability.
• Developed a strategic framework to align all brand elements with Medprime’s mission of revolutionizing microscopy.
2. Logo Design
• Objective: Create a logo that embodies Medprime’s advanced technology and scientific precision.
• Tools Used:
• Adobe Illustrator: For vector-based logo design.
• Figma: For presenting logo concepts.
• Key Steps:
• Designed multiple iterations combining minimalistic and futuristic styles.
• Incorporated elements like microscope motifs and geometric precision to reflect the brand’s focus.
• Finalized a modern, versatile logo with clean typography for scalability across platforms.
3. Brand Guidelines Development
• Objective: Establish consistent visual and verbal branding for Medprime.
• Tools Used:
• Figma: For creating the brand guideline document.
• Google Slides: For presentation and client review.
• Key Steps:
• Defined a color palette emphasizing trust and innovation with tones of blue and gray.
• Selected typography that balances professionalism with approachability.
• Outlined rules for logo usage, color applications, and tone of voice for communication.
4. Packaging Design
• Objective: Design visually appealing and functional packaging that communicates Medprime’s premium quality.
• Tools Used:
• Cinema 4D: For creating 3D renders of packaging concepts.
• Photoshop: For enhancing and finalizing designs.
• Key Steps:
• Designed sleek packaging with clean lines and scientific visuals.
• Highlighted product features and benefits prominently on the packaging.
• Ensured the design aligned with laboratory standards and brand aesthetics.
5. Marketing Collaterals
• Objective: Create marketing materials that resonate with Medprime’s target audience and reinforce its innovative positioning.
• Tools Used:
• Adobe InDesign: For brochures and flyers.
• Canva: For quick social media designs.
• Key Steps:
• Designed brochures showcasing the products’ unique features and benefits.
• Created presentation templates for client pitches and investor meetings.
• Developed digital assets for social media campaigns, emphasizing remote microscope operation and true magnification.
6. 3D Product Visualization
• Objective: Visualize Medprime’s products with realistic 3D renders for marketing and branding.
• Tools Used:
• Blender: For detailed 3D modeling and rendering.
• Photoshop: For final touch-ups and composition.
• Key Steps:
• Modeled the two products with attention to detail, highlighting intricate features.
• Rendered images with lighting and textures that emphasize the products’ advanced design.
• Integrated 3D renders across branding materials, websites, and promotional content.
7. Website Design Elements
• Objective: Provide branding elements for Medprime’s website that align with its innovative identity.
• Tools Used:
• Figma: For designing web mockups.
• Adobe XD: For prototyping interactive web designs.
• Key Steps:
• Created web elements such as icons, banners, and layouts consistent with the brand identity.
• Designed sections to emphasize key product features like remote operation and true magnification.
• Ensured visual consistency between offline branding and online presence.
8. Client Training & Handoff
• Objective: Empower the Medprime team with the tools and knowledge to maintain their brand identity.
• Key Steps:
• Delivered a detailed brand guideline document.
• Provided editable files for logos, templates, and marketing materials.
• Conducted a training session to explain how to apply the brand assets effectively.
This end-to-end branding solution for Medprime not only positioned the company as a leader in laboratory innovation but also provided a cohesive identity that resonates across all touchpoints, from packaging to marketing and beyond.
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Posted Dec 7, 2024
For Medprime, we crafted a complete brand identity: logo, typography, product logos, 3D packaging, brand voice, and versatile use cases for the logo & wordmark.
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