Brand design & Social Media Fin-tech

• Objective: Develop a cohesive brand identity and social media presence for 1 Click Capital that highlights its financial services, introduces a brand mascot for better recall, and communicates reliability, accessibility, and innovation.

• Tools Used:

• Google Docs: For documenting brand strategy and vision.

• Figma: For moodboarding and visual exploration.

• Key Steps:

• Collaborated with stakeholders to define brand values: trustworthiness, simplicity, and innovation in financial services.

• Identified target audience: small-to-medium businesses, entrepreneurs, and corporates seeking financing solutions.

• Conceptualized the brand mascot as a friendly and approachable character to humanize the brand and enhance recall.

• Objective: Create a professional and approachable logo, color palette, typography, and brand assets.

• Tools Used:

• Adobe Illustrator: For logo and brand asset creation.

• Figma: For typography and color exploration.

• Key Steps:

• Designed a modern logo with a bold, minimalistic wordmark and an icon representing financial growth (e.g., an arrow or stack of coins).

• Developed a color palette using shades of blue (trust and stability) with accents of green and orange (growth and energy).

• Selected a clean sans-serif typeface for modernity and readability across platforms.

• Objective: Design a 3D mascot to reinforce brand identity and improve recall value.

• Tools Used:

• Blender 3D: For modeling, texturing, and animating the mascot.

• Photoshop: For touch-ups and integration into designs.

• Key Steps:

• Conceptualized a friendly, professional character representing trust and accessibility (e.g., a cheerful businessperson or a coin-shaped character with expressive features).

• Modeled and textured the mascot in Blender with vibrant colors aligned with the brand palette.

• Animated the mascot for use in videos, interactive web elements, and social media campaigns.

• Objective: Build an engaging social media presence that communicates services, offers, and updates while incorporating the mascot for branding.

• Tools Used:

• Canva: For quick social media templates.

• Blender 3D: For 3D mascot renders used in posts.

• Photoshop: For custom graphics and touch-ups.

• Key Steps:

• Designed templates for posts and stories featuring dynamic layouts and bold typography.

• Incorporated 3D renders of the mascot in educational posts, tips, and service highlights.

• Created a consistent grid layout using the brand color palette for a cohesive visual identity.

• Mascot Introduction Campaign:

• Announced the mascot with engaging posts and videos showcasing its role in representing financial solutions.

• Used the mascot in relatable scenarios (e.g., helping a businessperson secure a loan or explaining services).

• Service Highlights:

• Created carousel posts and reels detailing loan products (e.g., Retail, Working Capital, and Salary Loans).

• Used the mascot to explain processes, making the content approachable and engaging.

• Client Success Stories:

• Designed posts featuring customer testimonials and success stories, visually supported by the mascot’s animated gestures.

• Objective: Develop promotional materials for digital and print mediums.

• Tools Used:

• Adobe InDesign: For brochures and flyers.

• Photoshop: For banners and ad creatives.

• Key Steps:

• Designed brochures and presentations with the mascot highlighting key services.

• Created banners for website headers and paid advertisements using 3D mascot renders.

• Developed email templates featuring animated headers with the mascot for increased engagement.

• Objective: Ensure the client can effectively use the brand assets and maintain social media consistency.

• Key Steps:

• Delivered all brand assets, including logo files, mascot renders, social media templates, and brand guidelines.

• Provided a brand style guide detailing color codes, typography, and mascot usage.

• Conducted training sessions on integrating the mascot into social media posts and campaigns.

• Logo: High-resolution files in PNG, SVG, and EPS formats.

• Mascot: 3D renders and animations in various poses and expressions for use in posts and videos.

• Brand Guidelines: Comprehensive document covering logo, colors, typography, and mascot usage.

• Social Media Templates: Editable designs for posts, stories, and ads.

• Marketing Collaterals: Brochures, banners, and email templates.

This project positioned 1 Click Capital as a friendly, innovative, and approachable financial services provider, leveraging strong branding and a memorable 3D mascot to improve engagement and recall.