• Objective: Create a professional and approachable brand identity for Bahra College of Law and Pharmacy, emphasizing its commitment to education, knowledge, and excellence in law and healthcare.

• Tools Used:

• Google Docs: For documenting brand attributes and audience insights.

• Figma: For building moodboards and initial design ideas.

• Key Steps:

• Conducted sessions with stakeholders to understand the vision and core values of the institution.

• Defined brand attributes: academic excellence, innovation, integrity, and professionalism.

• Determined the target audience: aspiring law and pharmacy students, educators, and professionals.

• Objective: Create a versatile and symbolic logo that reflects the college’s dual focus on law and pharmacy.

• Tools Used:

• Adobe Illustrator: For vector-based logo design.

• Figma: For presenting iterations.

• Key Steps:

• Designed logo concepts incorporating symbols like books, scales of justice, a mortar and pestle, or academic laurels to represent law and pharmacy.

• Explored combinations of traditional and modern design elements to convey trust and innovation.

• Finalized a clean, professional logo featuring a balanced composition of law and pharmacy symbols.

• Objective: Develop a distinctive wordmark and select typefaces that convey professionalism and academic excellence.

• Tools Used:

• Figma: For wordmark design and typography exploration.

• Key Steps:

• Designed a wordmark using clean and bold serif fonts to exude authority and reliability.

• Paired the primary serif font with a modern sans-serif font for secondary text to maintain readability and versatility.

• Customized the wordmark with subtle details, such as adjusted kerning and unique letterforms, to enhance uniqueness.

• Objective: Establish a color scheme that embodies academic prestige and trustworthiness.

• Tools Used:

• Adobe Color: For palette generation and testing.

• Key Steps:

• Chose a primary color of deep navy blue to symbolize trust, intelligence, and stability.

• Added complementary colors like gold (symbolizing achievement) and white (for purity and simplicity).

• Included subtle accents of green for pharmacy and legal fields to differentiate and emphasize the dual focus.

• Objective: Document all design elements to ensure consistent application across platforms.

• Tools Used:

• Figma: For creating a structured brand guideline document.

• Key Steps:

• Outlined proper logo usage, including spacing, size, and placement rules.

• Defined color usage with hex codes, RGB values, and CMYK breakdowns for print and digital.

• Specified typography hierarchy for headings, subheadings, and body text to maintain consistency in academic materials and promotional content.

• Logo: High-resolution files in various formats (PNG, SVG, EPS) for versatile usage.

• Wordmark: A standalone text-based version of the logo.

• Typeface: Primary (serif) for formal use and secondary (sans-serif) for digital and casual use.

• Color Palette: Detailed documentation for digital and print applications.

• Brand Guidelines: A comprehensive document ensuring consistent application across all touchpoints.

This brand design process establishes Bahra College of Law and Pharmacy as a prestigious institution with a modern, professional identity that resonates with students and stakeholders alike.