• Objective: Create a unique and memorable brand identity for Savii Fashion, emphasizing its position as a direct-to-consumer (D2C) brand with a modern and trendsetting appeal.

• Tools Used:

• Google Docs: For documenting brand vision, mission, and target audience insights.

• Figma: For building moodboards and brainstorming visual styles.

• Key Steps:

• Conducted strategy sessions to identify the brand’s core values: fashion-forward, approachable luxury, and trend-driven.

• Defined the target audience: young, style-conscious, and digitally savvy individuals.

• Outlined brand personality: vibrant, relatable, and aspirational.

• Objective: Develop a modern, versatile logo that captures Savii Fashion’s essence as a bold and trendsetting brand.

• Tools Used:

• Adobe Illustrator: For logo design and vector creation.

• Figma: For presenting logo concepts and iterations.

• Key Steps:

• Explored designs with clean typography, abstract symbols, and bold elements to reflect modernity.

• Incorporated a sleek wordmark with subtle details to evoke elegance and creativity.

• Finalized a logo that works seamlessly across digital platforms, print materials, and product packaging.

• Objective: Ensure a consistent and cohesive visual identity across all brand touchpoints.

• Tools Used:

• Figma: For designing and compiling brand guidelines.

• Key Steps:

• Developed a vibrant color palette with a mix of neutral tones (black, white, beige) and accent colors (soft pastels or bold hues like coral or teal).

• Selected a combination of modern sans-serif and elegant serif fonts to balance trendiness with sophistication.

• Defined tone of voice: conversational, confident, and inclusive.

• Objective: Create custom icons and patterns that enhance the brand’s visual appeal.

• Tools Used:

• Adobe Illustrator: For icon and pattern design.

• Key Steps:

• Designed a suite of icons representing fashion categories (e.g., tops, bottoms, accessories).

• Developed abstract patterns inspired by textiles and fashion trends for use in marketing collaterals.

• Integrated these visual assets into digital and print materials for a cohesive look.

• Objective: Develop high-quality marketing materials to boost brand awareness and engagement.

• Tools Used:

• Adobe InDesign: For lookbooks and flyers.

• Canva: For social media templates.

• Key Steps:

• Designed digital ads, email templates, and social media posts featuring high-quality product images and engaging copy.

• Created a lookbook showcasing seasonal collections with a mix of lifestyle and product-focused photography.

• Produced packaging designs (tags, tissue paper, and boxes) that reinforce the brand’s modern and stylish identity.

• Objective: Provide branding assets for an e-commerce platform that offers a seamless and engaging shopping experience.

• Tools Used:

• Figma: For website design mockups.

• Adobe XD: For interactive prototypes.

• Key Steps:

• Designed a homepage layout that highlights new arrivals, bestsellers, and promotions.

• Created product pages with clean layouts emphasizing product details, fabric information, and size guides.

• Provided visual assets like banners, call-to-action buttons, and category icons.

• Objective: Create aesthetically pleasing and functional packaging that enhances the unboxing experience.

• Tools Used:

• Adobe Illustrator: For packaging design.

• Key Steps:

• Designed custom boxes with patterns and branding elements.

• Developed minimalist tags and labels with the brand logo and key product information.

• Included a personalized “Thank You” card to foster customer loyalty.

• Objective: Build a cohesive and engaging presence across social platforms.

• Tools Used:

• Canva: For creating social media templates.

• Photoshop: For editing visuals and creating branded graphics.

• Key Steps:

• Designed a series of posts showcasing collections, styling tips, and user-generated content.

• Developed Instagram story templates with animations and interactive elements.

• Created a cohesive feed layout by maintaining consistent colors and fonts.

• Objective: Provide the Savii Fashion team with all necessary tools and guidelines to manage their brand effectively.

• Key Steps:

• Delivered editable files for all brand assets, including logos, patterns, and templates.

• Provided a comprehensive brand guideline document for reference.

• Conducted a training session to guide the team on using assets across marketing and e-commerce platforms.

This branding process positioned Savii Fashion as a modern, trend-driven D2C brand with a strong visual identity and cohesive assets that resonate with its target audience.