Turnkey, known for its ESG platform Sustainion, approached us to lead a full rebranding of their product. Sustainion facilitates the management of Environmental, Social, and Governance (ESG) metrics, helping organizations track and report with ease.

Turnkey had already developed the Sustainion platform under their branding, but they sought a complete visual overhaul. The platform’s original design reflected a vibrant tech startup aesthetic, more aligned with engineers than the environmental industry Turnkey served.

They needed a more “earthy” image, one that connected with the ESG focus of the product. The rebranding needed to shift Sustainion’s identity away from the tech-driven feel to one deeply rooted in nature, transparency, and human connection.

The final visual concept centered around an organic sphere (marble), representing Earth and incorporating the four elements—fire, earth, air, and water. Each element was given its own iteration of the sphere, creating a versatile system that enabled Sustanion to explore its full branding color palette while maintaining a consistent and meaningful identity. This new branding allowed Sustainion to visually communicate transparency, a vital aspect of ESG management, while also aligning more naturally with its core mission.

This scope included a new logo, typography, color palette, iconography, and updates to the Design System (DSM). The brand imagery transitioned to a nature-driven concept, emphasising warmth and earth tones, which resonated with the platform’s ESG focus.

This rebranding transformed the platform from a startup tech product into a mature, nature-driven ESG solution. The new visual identity created a strong connection between Sustainion’s ESG mission and its users, resulting in a versatile, human-centered design that Turnkey can utilize across its communications.

Client: Turnkey Year: 2024 Agency: Seegno Design: João Loureiro SAY HI 👋