Contemporaneous and stylish, 1869 Príncipe Real brings you the best experience in the heart of Lisbon, with deep sense of detail. Intends to be a second home for the guests, with the charm and tranquillity of a private residence.

With exclusive location in the heart of the charming neighbourhood of Príncipe Real, is only one minute walk from the garden of Príncipe Real. In this picturesque street you find this 1869 house with reddish tiles full of history. 1869 Príncipe Real  was restored having in mind those you want to experience Lisbon in a special and different way, with the elegance of its stunning rooms and suites.

Príncipe Real is one of the most vibrant neighbourhoods of Lisbon, Portugal, on the top of one of its seven hills, house of the most trendy stores and restaurants.

This identity starting point was to create a unique and elegant logo that explores the building's architectural characteristics, its colors, materials and also reflects the city where the 1869 Príncipe Real is - Lisbon / Portugal.

The challenge was to combine all of them, to give the brand a classical and premium look, while keeping it clean and contemporary, reflecting the space itself. This was possible by exploring all that elements (classic look) with a stylized modern graphic element (bed icon), for a universal accommodation recognition.

A few steps away to the iconic neighbourhoods of Bairro Alto and Chiado, stay in a quiet and exquisite hotel and explore our surroundings, all the boutiques, restaurants and treats are on your doorstep.

In 1869 Príncipe Real the difference lies in the attention and care our team dedicates to each guest. A refuge in the vibrant city of Lisbon, 1869 Principe Real has nine elegant rooms and suites that will make you feel at home. Once you step in this cosy and elegant Bed&Breakfast you will be surrounded by a warm atmosphere where each corner represents one story. A cherished ambiance that reflects our identity.

With a prime location, 1869 Principe Real offers an exclusive experience.

1869 Principe Real Branding is proudly SILVER Design Award WINNER in 2018 - 2019. A' Design Award & Competition in Graphics and Visual Communication Design Award category. Check out the project page on A' Design Award & Competition website. Thank you!

Client: 1869 Principe Real Year: 2017 Design & Art Direction: João Loureiro Photography: © 1869 Príncipe Real / Unsplash