Starting from the basic principle of digitization / automation, I've started to explore the most easily recognized digital representation of the digital world - the “e-“ -presented in our daily routines, constantly through e-mails and other digital products. Also decided to explore this concept by playing with the name of the city - Esposende, Portugal - thus resulting in the name “e-sposende, smartcity”.​​​​​​​

In order to reinforce the whole concept, a whole visual system was created based on a mosaic of stylized icons, taking us to the key areas of this project and the geographic features of the city. ​​​​​​​These allow us to envision nature, the ocean, the beach, renewable energies and technology. This dynamic system allows us to explore the branded collateral in a creative and joyful way.

client: mosaic / dstgroup year: 2019 design & art direction: João Loureiro​​​​​​​