The brand identity is rooted in the imagery of the ocean, combining shades of blue and sand. For the Cardio product, these tones expand into nuances inspired by the macroalgae Gelidium sp., reinforcing the connection to the key ingredient. As the core element of the formula and the starting point of the creative process, this ingredient shaped the aesthetic of the brand’s first product, serving as the foundation of its visual identity.Since the benefits of this product are linked to the cardiovascular system, the visual narrative incorporates organic textures that evoke blood flow, adding depth and relevance to the design.