YR-Digital is a studio led by Yael Raz, focused on strategic consulting, digital marketing, and brand management for growing businesses. The goal of this project was to redefine the brand’s visual identity and create a website that clearly reflects its positioning, strengthening its sense of clarity, trust and professionalism.

Based on the needs identified and on the founder’s vision, I developed a modern and functional identity designed to communicate effectively across digital platforms and support the natural evolution of the business. The final result aims to express what defines YR-Digital: strategy, focus and continuous growth.

The concept behind the new identity is grounded in the relationship between strategy, simplicity and movement. The brand needed to convey clarity and direction, essential qualities for a studio that supports companies through informed digital decision-making. 

The symbol merges the initials Y and R with an upward gesture that represents growth and progress. Subtle references to data-driven visual elements reinforce the analytical nature of the business, while a discreet nod to the Hebrew alphabet connects the identity to the founder’s background. The outcome is a clean, geometric and memorable symbol that balances technical precision with a human touch.

The new identity was designed as a flexible and cohesive visual system, adaptable to different applications and communication needs. The colour palette combines neutral tones with a vibrant green that brings energy and dynamism, striking a balance between sobriety and modernity. Graphic elements inspired by the structure of the symbol create visual rhythm and consistency across both print and digital materials.

The website follows the same principles, prioritising clarity, intuitive navigation and a content structure that highlights the studio’s services and value. The result is a solid and versatile identity prepared to strengthen YR-Digital’s positioning and support the brand’s growth in the coming years.

Client: YR-Digital Design & Art Direction: © João Loureiro​​​​​​​ Development: João Loureiro​​​​​​​, Carlos Castro Year: 2025