In an era where health and fashion intersect, LIFE REBEL emerged with a vision to revolutionise face masks through style and quality. Seegno was chosen to embark on this journey from April 2020 to July 2022, weaving a brand story from a mere concept to a market-ready product with a complete digital presence.

LIFE REBEL, initiated by two visionaries, aimed to introduce high-quality, fashionable face masks to a discerning market. With aspirations beyond a single product, they intended for LIFE REBEL to evolve into a diverse lifestyle brand.

The founders tasked Seegno with a holistic brand creation - to build from scratch a hipster brand identity that would resonate with their target audience. This included branding, product design, packaging, an e-commerce platform, and vibrant social media channels.

We've employed a holistic approach to creating LIFE REBEL's brand. The strategy included developing a tailored brand identity, creating visually striking and functional face masks, and designing packaging that reinforced the brand's premium image.

Additionally, we built a user-friendly website and online store using Figma and Shopify, created engaging illustrations and content, and managed social media to cultivate customer engagement. Although the client later ceased operations, Seegno successfully delivered an innovative, customer-centric experience, leaving the client satisfied with the overall process and results.

Client / LIFE REBEL Year / 2024 Agency / Seegno Design / João Loureiro Illustration & Patterns / Bárbara Martins

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