EcoThrive emphasized the importance of a design that conveyed balance, sustainability, and a sense of partnership between humans and nature. They desired a logo that would look professional on business cards, websites, and marketing materials. Additionally, they requested a solid and transparent business card design that complemented the logo.

To understand their vision, I held an in-depth discussions with EcoThrive representatives to understand their vision, target audience, and brand values. Keywords like “harmony,” “growth,” and “sustainable future” emerged as central themes.

I presented a variety of logo concepts, exploring different shapes, colours, and symbolic elements. EcoThrive gravitated towards a design featuring a rounded rectangle with a negative space hand reaching for a leaf. The use of green tones resonated with their desire to represent both nature and human ingenuity.

Through close collaboration with EcoThrive, we refined the logo, ensuring the balance of elements and the clarity of the message. We then translated the logo design into clean, professional business card layouts, offering both solid and transparent options for versatility.

EcoThrive was thrilled with the final logo and business card designs. They expressed how the logo perfectly captured their mission of balance and partnership with nature. The use of color and negative space was particularly praised for its effectiveness and visual appeal. The business card designs were lauded for their professionalism and adaptability to different backgrounds.