Leadership Summit 2020 Event Campaign

This project explores the development of the creative campaign materials for the VXI Leadership Summit 2020 held in the Philippines. The goal was to inspire and engage Filipino leaders through a campaign that celebrates national identity and leadership values.

The challenge was to create a campaign that resonated with Filipino leaders across the organization. The identity needed to be both professional, reflecting the seriousness of leadership, and culturally relevant, building a sense of community and pride.

The campaign drew inspiration from the Philippine flag for its color palette (blue, red, and yellow) and incorporated iconic Filipino elements like the jeepney and bamboo trees. The logo featured a sun from the flag with a silhouette of a jeepney on top, representing the journey of leadership. Bamboo trees stood in the background, symbolizing strength and resilience.

A cohesive campaign identity was developed for both digital and print materials. This included:

Emailers: Informed leaders about the event in a visually engaging way

Invitation: Extended a formal invitation with the campaign theme

Animated Teaser: Generated excitement for the summit through a short, dynamic video

Pull-up Banners: Displayed key information and branding at the event venue

Drawstring Bags: Provided a practical and branded giveaway for attendees

ID Tags: Identified participants and added a touch of the campaign theme

Stage Aesthetic Design: Created a visually appealing and immersive environment for the summit presentations

The Filipino-themed campaign was well-received by VXI leaders. The materials effectively communicated the event’s purpose and theme, generating excitement and participation. The use of national symbols fostered a sense of unity and pride among attendees.

This project demonstrates the power of culturally relevant design in engaging a target audience. By incorporating Filipino elements, the VXI Leadership Summit 2020 campaign successfully connected with leaders and fostered a sense of community.