ISM @ VXI Promotional Campaign
Vince Samonte
The Story Behind
Design a set of consistent marketing materials to launch a new partnership between ISM and VXI, a call center service provider. The campaign needed to establish a strong brand identity for the partnership while emphasizing exceptional customer service. Below are the deliverables:
Partnership Logo
Animated Screensaver
Pull-Up Banner
Employee T-Shirt Design
Email Communication Templates
The Solution
The centerpiece of the campaign is a custom logo featuring the tagline “eLITe Customers, eLITe Care.” The logo design incorporates several key elements:
Emphasis on "LIT": Flame sparks are used to visually highlight the word "LIT" within the tagline, symbolizing superior service.
Chat Bubble "@" Symbol: An "@" symbol shaped like a chat bubble bridges the gap between the two company names, representing the call center industry that connects both brands.
Curved Lines: Curved lines connect the two company names, signifying a strong and collaborative partnership.
Brand Colors: The logo leverages the primary colors of both ISM and VXI, fostering brand recognition for each company.
This core design was then translated into various marketing materials, including:
Animated Screensaver: A captivating animated screensaver featuring the logo was created to grab attention on employee computers.
Pull-Up Banner: A branded pull-up banner was designed for use at trade shows or company events.
Employee T-Shirts: Custom employee t-shirts were produced to promote the partnership internally.
Email Communication Templates: Branded email templates were designed to ensure consistent messaging across all email communications.
Office display screen
T-shirt mockup
Pull-up banner mockup
The Result
The ISM @ VXI partnership campaign successfully achieved its goals of:
Creating a memorable and impactful brand identity for the partnership.
Effectively communicating the message of exceptional customer service.
Generating brand awareness for both ISM and VXI.
The use of consistent design elements across all marketing materials helped to solidify the partnership in the minds of both employees and customers.
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Posted May 28, 2024
VXI hired me to design collateral for their new ISM partnership, promoting exceptional service "eLITe Customers, eLITe Care" and generating brand awareness.
