HSBC Modern Slavery Act Document Design



The Story Behind

HSBC is committed to ethical business practices and combating modern slavery within its supply chain. Their current Modern Slavery Act statement exists as a text-heavy Word document. While the content itself is important, the format lacks visual appeal and might not be engaging stakeholders.

The Solution

I was tasked with transforming the statement into a captivating PDF report that adhered to HSBC’s branding guidelines.

Editorial Expertise:

• I meticulously reviewed the content, ensuring clarity, conciseness, and adherence to brand voice.
• I strategically reorganized information for a logical flow, enhancing readability for the audience.

Compelling Layout Design:

• I leveraged my design skills to create a visually engaging document aligned with HSBC's brand identity.
• This included incorporating the company's colour scheme, fonts, and logo throughout the report.
• To further enhance user experience, I strategically placed relevant images and infographics that complemented the text, making the content more digestible and impactful.











The Result

The final product was a visually appealing and informative PDF report that effectively communicated HSBC’s commitment to combatting modern slavery. Here’s how the new format benefited HSBC:

• Increased Engagement: The captivating visuals and user-friendly layout encouraged stakeholders to actively read and comprehend the crucial information within the report.
• Enhanced Brand Image: The consistent use of HSBC branding elements reinforced the company's commitment to transparency and social responsibility.
• Accessibility: The clear and well-organized format ensured the report's accessibility to a wider audience.

By employing my combined editorial and layout design expertise, I successfully transformed a dry document into a visually engaging and informative report that effectively conveyed HSBC’s message on a critical social issue. This project demonstrates the value of clear communication and compelling design in creating impactful corporate reports.