HSBC in the Sandbox Concept Design

The Story Behind

HSBC, a leading global financial institution, recognized the potential of the metaverse and sought out our expertise to create a captivating visual design and animation showcasing their potential presence in The Sandbox platform as a proof of concept.

This study details the project’s goals, deliverables, and the creative process behind crafting a compelling teaser for press releases and social media.

HSBC sought to explore the possibilities of the metaverse by:

Establishing a presence in the virtual world: This project aimed to create a visual representation of what HSBC's metaverse experience might look like.

Highlighting brand initiatives: The design needed to showcase key aspects of HSBC's brand identity, including their global sports sponsorships, commitment to sustainability, and wellness programs.

The Solution

A bespoke Sandbox island was designed, featuring iconic HSBC elements like the HSBC Lions and a stunning recreation of an HSBC Rugby Sevens stadium. The island also incorporated elements that reflect HSBC’s commitment to social good, such as a visualization of their Clean Waterways Programme. Additionally, a convention centre hinted at future possibilities for hosting virtual events.

Key Elements of the Island Design

HSBC Lions: The iconic HSBC Lions were incorporated throughout the island design, symbolizing HSBC's strength, heritage, and global presence.

Rugby Sevens Stadium: A stadium in a shape of the iconic HSBC logo was included, highlighting HSBC's longstanding association with the sport and their dedication to supporting sporting events worldwide.

Clean Waterways Programme: A visual representation of the Clean Waterways Programme showcased HSBC's commitment to environmental sustainability.

HSBC Champions: References to the HSBC Champions golf tournament were incorporated, further emphasizing HSBC's sponsorship portfolio.

Convention Centre: The inclusion of a convention centre hinted at the potential for hosting virtual conferences, meetings, and events within the metaverse.

Along with that, a captivating social media video was created to bring the island design to life. The video showcased the various zones within the island, providing viewers with a glimpse into the immersive and interactive experience that HSBC could offer in the metaverse.

The Result

The captivating key visual, featuring the meticulously designed Sandbox island, effectively generated excitement around HSBC’s potential metaverse presence. The visual transcended expectations, garnering widespread coverage online. News outlets across the globe featured the innovative design, positioning HSBC as a thought leader at the forefront of this emerging technology.