EcoThrive’s goal was to effectively convey their mission, solutions, and call to action in the requested flyer. I envisioned the user embarking on an “Eco-Journey” through the brochure.

The front cover served as a captivating introduction, featuring a vibrant image of a fully grown oak tree alongside with their logo and their tagline “Cultivating Balance. Nurturing Our Future.” The tagline sparked curiosity and hinted at the organization’s focus on harmony between humans and the environment.

The back cover showcased EcoThrive’s logo and contact information, including website, social media handles, and phone number, ensuring easy accessibility for users seeking further information or ways to get involved.

Upon opening the brochure, the user encountered the first panel with EcoThrive’s story. Here, I employed a clear hierarchy of information, showcasing EcoThrive’s purpose, vision, and mission through concise statements and captivating visuals.

The second panel presented a stark fact about deforestation in the Philippines with an impactful image of a deforested landscape. This section served as a call to action, prompting the user to learn more about potential solutions.

The third panel beautifully presented EcoThrive’s approach to tackling deforestation. I also utilized an illustration depicting the planting of broadleaved tree species like oak trees within the full inside page. This imagery served as a positive counterpoint to the deforestation scene, highlighting EcoThrive’s proactive efforts. This panel also featured EcoThrive’s compelling CTA. I designed a visually appealing product collage showcasing their purely nature-crafted and recycled goods, including apparel, kitchenware, home décor, and toys. A clear and concise message encouraged users to support the organization through their purchases.

EcoThrive was immensely pleased with the final product. The user-friendly layout, clear hierarchy of information, and captivating visuals effectively guided users on their Eco-Journey, fostering understanding and encouraging action. This project reinforced the power of design to inform, engage, and drive positive change.