International Women's Day 2020 Animated Video

The Story Behind

VXI approached me with a tight deadline of just one week to create a motion graphics video for International Women’s Day 2020. The goal was to showcase their support for women’s empowerment while aligning with the year’s campaign theme, #EachforEqual.

The Solution

To meet the aggressive deadline, I leveraged stock graphics and meticulously modified them to seamlessly fit VXI’s narrative. Storyboarding and animatics were prioritized to ensure clear communication of the concept and story flow with the client.

With a strong belief in the visual consistency of the chosen stock graphics, I began character rigging concurrently with storyboard review, saving valuable time.

With the green light in hand, I went straight into animation of the approved storyboard, leaving just three days for completion. The streamlined process minimized production hiccups.

The Result

The final video exceeded VXI’s expectations. The motion graphics effectively conveyed their message of women’s empowerment, generating positive feedback from the communications department.