Payactiv wanted a short explainer video to showcase their mobile app’s new features and branding, “Live. Grow. Connect.” They needed the video to grab attention on social media, in user emails, within the app itself, and even on their company website. The goal was to generate excitement about the app’s new design. To save time and budget, they opted to use a set stock videos from the 3rd-party asset library instead of hiring a video production agency to film for them. They provided me the UI design elements, logo, and new branding guidelines for the video.