Z-Counter Branding Redesign

Z-Counter is a funky Asian Fusion restaurant that combines traditional flavors with creative concepts. The menu is unique and mixes popular Asian cuisines, not focusing on one type over the other. So obviously, the restaurant requires a visual identity that complements its eclectic, daring menu.

The goal of this project was to redesign an existing restaurant’s branding, focusing on maintaining its brand identity and a consistent visual language across all media types. I wanted to embrace the fun, casual atmosphere of the restaurant but capture its unique personality in a new light through a new logo, iconography, packaging, and website.​​​​​​​