Nutty Mix Granola Bar CPG Design

Nutty Mix is a fictional snack brand specializing in ethically sourced and carefully crafted nut mixes and granola bars. It's not your average folksy granola brand. Nutty Mix was made for those who live boldly. Colorfully. Vibrantly.

The individuality of Nutty Mix is reflected in its branding; the goal was to create a trail mix company that utilized bright, bold colors and typography, contrasting the earthier, organic style most trail mix brands use. The result is a striking product that grabs consumers' attention on the shelves.

The design for the trail mix packages was pretty straightforward. But how would the brand identity shape future product launches?

The granola bars were made to be a new take on the Nutty Mix identity. It was necessary for the new products to follow the existing brand guidelines, yet feel unique. By following the established guidelines for Nutty Mix's packaging, I was able to create a product that feels cohesive with the product mix, yet wholly its own. Feel free to take a bite!