Branding for BLOX

BLOX is a fictional toy brand specializing in high-quality, sustainable wooden toys for infants and toddlers. They have toys of various categories: from imaginative play to building to learning tools. Their mission is to provide safe, age-appropriate play to children everywhere.

BLOX's branding is full of bright, fun colors and bubbly sans serifs to emphasize their approachability and seem enjoyable for both parents and their children. Their toys aren't an eyesore, so neither is their branding. The visual identity needed to feel elevated, to highlight BLOX's commitment to providing children with high-quality toys and playful. They are a toy company after all!

A major part of BLOX's branding involved elevating their digital presence. As more and more Millennials and Gen Zers start families, it's become crucial for a brand to improve their digital identity. Since these groups often find recommendations and products online, it was crucial that BLOX have a website and social media that reflected itself well. Moreover, this digital-focused design also included templates for email campaigns aimed to improve engagement and drive sales.