Children's Health Visual Identity Rebrand

Children's Health is a hospital dedicated to providing exceptional care for young patients. While this a fictional rebrand, it was imperative that the result be as realistic as possible, so I collaborated closely with a child life specialist throughout the design process to ensure that every element of the branding was not only visually engaging but also developmentally appropriate and comforting for children. The final result is a clean, approachable, and supportive visual identity that reflects the hospital's commitment to healthcare excellence and the well-being of its young patients.

I started this project out by doing some environmental design. Small touches to increase the friendliness of the hospital, while maintaining an air of orderliness and sanitation. The overall effect is one that feels inviting and playful, yet still has a professional tone to emphasize Children's Health's stellar care.

The next few touchpoints were ones that patients would interact with. What will the nurses and doctors wear? How will they receive their information? How can we bring the playful-yet-serious tone into smaller assets?