Brand Identity : SP1 Swim Co.

Project Overview SP1 Swim Co. is an aquatic sports brand created by a professional water polo player in California. The client wanted the identity to carry the attitude of motorsports brands like Yamaha and Formula 1, while still feeling connected to water and movement. The logo was designed with a minimal and sharp visual language that emphasizes speed and controlled direction, echoing the precision of competitive swimming. The full brand aesthetic stays rooted in an aqua theme, balancing high performance energy with a clear sense of the sport.