Project Overview
namdong is a vibrant F&B brand based in the Netherlands, created to bring authentic Korean flavors to Europe. With a youthful and playful tone, the brand targets younger generations who are passionate about K-Pop and Korean culture.
Focusing on ramyun as its main product, namdong blends bold Korean flavors with the energetic vibe of modern Korean pop culture. My role was to build a brand identity that connects with this trend-driven audience and delivers a lively, flavorful Korean experience.