Logo Design : Seoul Station
Jae Bae
Project Overview
Seoul Station is a Korean fried chicken and mochi donut shop based in Los Angeles. The brand blends a retro American diner vibe with a light touch of Korean culture, creating something friendly and familiar for the LA crowd.
The visual direction uses a simple traditional Korean pattern as a subtle reference point. It is shaped to resemble a mochi donut, so the Korean influence feels natural without being too strong. Overall, the identity stays warm, bold, and nostalgic, bringing together the charm of classic American diners with a quiet Korean twist.
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Posted Dec 4, 2025
Logo design for Seoul Station, a Korean fried chicken and mochi donut shop in LA with a retro diner vibe and a subtle Korean-pattern mark.
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