Brand Identity : Ka'Ohana
Jae Bae
Project Overview
Ka'Ohana is a Hawaiian traditional gold jewelry brand that needed an identity carrying both Hawaiian warmth and a high-end luxury feel. To avoid the design becoming too ethnic or theme-like, the visual direction mixes subtle Nordic pattern influences with Hawaiian elements, creating a clean, modern, and timeless brand presence.
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Posted Dec 4, 2025
Ka'Ohana is a Hawaiian gold jewelry brand in Hawaii, blending local tradition with refined luxury through subtle Nordic-inspired pattern details.
