Designed and developed a promotional email campaign for a premium pet nutrition brand, focused on introducing the product, educating customers on its health benefits, and driving product discovery. The email was designed in Figma and implemented in Kit (formerly ConvertKit) as a responsive, reusable template optimized for engagement and conversions.

Create an email that did more than promote a product. The objective was to build trust through education, showcase the brand's value, and encourage subscribers to explore and purchase with a clear, conversion focused journey.

Email Marketing Designer

Email UX Designer

Figma to Kit Implementation

Responsive Email Development

Pet food purchases are driven by trust as much as price. Rather than relying on discounts alone, the email needed to communicate nutritional value, reinforce credibility, and make it easy for subscribers to browse products and take action across devices.

I designed a modular email experience that guided subscribers through a clear conversion path:

Hero section introducing the brand and featured product

Benefit driven messaging highlighting nutritional outcomes

Educational content to build confidence

Customer testimonials for social proof

Multiple CTAs placed throughout the email to encourage exploration and purchase

The design emphasized readability, visual hierarchy, and mobile responsiveness while maintaining a consistent premium brand identity.

The approved Figma design was recreated in Kit using reusable content blocks and responsive layouts.

Key implementation considerations included:

Responsive email optimized for desktop and mobile

Clickable CTAs linked to product pages

Reusable sections for future campaigns

Optimized image sizing for faster load times

Consistent typography and spacing across email clients

The result was a scalable promotional email template that combined storytelling, product education, and conversion focused design. By pairing strategic content with thoughtful email UX, the campaign was built to strengthen customer trust, increase product discovery, and support future marketing campaigns with a reusable design system.