By now, I’m sure you’ve heard how having a design system can save you money. But did you know it could MAKE money, too? 🤑

Here’s how Perin Health boosted their funding by $800,000 with a brand & visual system!

The diagnosis

Perin Health asked me to “brand” their products. To them, this meant “make it pretty” so that they could fund for $1.2M.

But there was a problem: They didn’t have a brand identity. So I helped them find it.

We workshopped their “Why, How, and What.”

We got real about their brand’s personality.

We clarified their brand’s audiences and how to speak to them.

The care plan

Their identity gave us a roadmap to the visuals…

➡️ Which produced the right design token values

➡️ Which we used to create reusable components

➡️ Which we used to make their 2 x products ready for market in 6 months.

The prognosis

The VC investor saw how consistently the products were designed, and in such little time…and decided to increase their funding from $1.2M to $2M!

Their design system made them an additional $800k 🤑🤑🤑

(Not to mention saving them oodles of time!)