A Fund-Boosting Brand Identity Workshop for Perin Health
Rashmi Lopez
Visual Designer
Product Designer
Design Systems
Figma
By now, I’m sure you’ve heard how having a design system can save you money. But did you know it could MAKE money, too? 🤑
Here’s how Perin Health boosted their funding by $800,000 with a brand & visual system!
The diagnosis
Perin Health asked me to “brand” their products. To them, this meant “make it pretty” so that they could fund for $1.2M.
But there was a problem: They didn’t have a brand identity. So I helped them find it.
We workshopped their “Why, How, and What.”
We got real about their brand’s personality.
We clarified their brand’s audiences and how to speak to them.
Brand Identity workshop—facilitated by yours, truly :)
The care plan
Their identity gave us a roadmap to the visuals…
➡️ Which produced the right design token values
➡️ Which we used to create reusable components
➡️ Which we used to make their 2 x products ready for market in 6 months.
Visual identity mood board
Color & typography base values, theme tokens
The prognosis
The VC investor saw how consistently the products were designed, and in such little time…and decided to increase their funding from $1.2M to $2M!
Their design system made them an additional $800k 🤑🤑🤑
(Not to mention saving them oodles of time!)
