An Appetizing Logo for Tao Chinese Kitchen
Rashmi Lopez
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Posted Sep 16, 2024
A simple, clean logo for a local Chinese eatery in Downey, California. The logo design represented a friendly atmosphere with savory, hearty food full of value.
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Tasty & Traditional
The owners of Zen Chinese Kitchen updated their name to Tao—meaning, "The Way." They wanted a very simple, clean logo to represent their food: Hearty, homey, and full of value.
Combining the shape of the letter "T" and chopstick & bowl symbols, I devised a typographic treatment of the main logo mark. The circular form of the logo itself creates accessibility where the angles of the chopsticks create modernity.
Final logo
Color variations
