Tasty & Traditional

The owners of Zen Chinese Kitchen updated their name to Tao—meaning, "The Way." They wanted a very simple, clean logo to represent their food: Hearty, homey, and full of value.

Combining the shape of the letter "T" and chopstick & bowl symbols, I devised a typographic treatment of the main logo mark. The circular form of the logo itself creates accessibility where the angles of the chopsticks create modernity.