I partnered with Media Temple’s marketing team and design team to develop an integrated marketing trade show presence at WordCamp US to spread brand awareness (and a little bit of glam).

The road ahead

Media Temple had attended WordCamp for years, but they wanted to show up this year with some extra swagger! But you can’t pitch your tent without a little bit of planning.

Budget: $$$$ Spare no expense—This was a big tradeshow with very passionate customers and potential customers. Treat them like royalty!

Timeline: A generous 3 months—This tradeshow was a mainstay in the Marketing Calendar, so we were given the quarter to prepare.

Concept: Multiple concepts were presented, but “Glamping*” as a way to show MT’s elevated and polished approach to web-hosting won the bake-off.

*Unfamiliar with the concept? The term “glamping” comes from “glam” + “camping.” Glamping involves camping but with more luxurious amenities, like full bathrooms, comfortable bedding, and spacious tents. Sounds great, right?

So what did that look like?

Media Temple’s existing brand already lent itself really well to a polished, tasteful aesthetic. Deliverables would feature a clean, elegant take on typical camping conventions—tents, camping supplies, maps, etc.

In the wild

For the core visual strategy of this concept, I illustrated 4 x glamping tents, each signifying a web-hosting product based on features and hosting space. The idea here was to show flexibility—even luxury can be accessible with Media Temple because there’s something for everyone.

Deliverables

Booth backdrop

Tablecloth

Brochures

Snapchat filters

Prize wheel

SWAG

Email marketing assets

Landing page for lead capture

A campfire success story

WordCamp US hosted a global audience of over 1500 attendees. Media Temple also showed out at WordCamp LA, spreading brand recognition and SWAG-ful joy to another 400 attendees.

This project was completed well within scope and budget, and was met with excitement from customers. After all, there’s always something satisfying about SWAG that you’re proud to have, wear and/or use!