Four Naturals: A Curly Haircare Brand Fit For a Goddess
Rashmi Lopez
Strong & Beautiful
The Founder of Four Naturals developed a proprietary botanical treatment specifically for 4c curly hair patterns—haircare by black women, made for black women. Essentially, it would provide strong protection and add beautiful definition to hair with tight curls.
Inspired by the river goddess, Oshun, the client asked for a visual identity that looked expensive, rich, and abundant.
Initial mood board
Color variations
Packaging
Merchandise
Business card
Poster
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Posted Sep 16, 2024
I created an Oshun-inspired brand for Four Naturals, a natural botanical haircare line for 4c curly-haired women that made customers feel like Queens.
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